WEICHERT LEADLINK
The Weichert, Realtors franchise network also recently launched a direct-mail platform. Weichert LeadLink automatically creates a "Just Listed" card for each new listing from data entered in a multiple listing service. The listing agent can preview the postcard before placing an order, and the cards are then mailed to 50 addresses around the listed home.


The postcards help "sales associates increase marketing recognition in the neighborhood," the company said.

Each card includes a Web address and a unique code to a customized Web page.

"The system then provides real-time leads to sales associates via e-mail, including a notification for every person who visits the website and another for those who fill out the (contact) form," the company said.

Weichert developed LeadLink in conjunction with digital marketing company Quantum Digital. Weichert has about 500 sales offices, both company-owned and independently franchised, and about 18,000 sales associates.